identifying Experience and Market gaps


However, while I write this up, here’s a high-level outline of what I undertake and what repeatable processes I use from my UX Strategy playbook:

  • It all begins with customer / user research… understanding what people are truly trying to accomplish agnostic of a specific product or service and why

  • Diving deeper to learn the learn the ins and outs of their current customer journeys and pains while also critically investigating the internal service gaps

  • Empathy and persona mapping to create fluid depictions of the target user (internal or external) to help the business understand the necessary context and goals

  • Researching the marketplace to determine if this venture is worth persuing as well as finding inspired ways to get a leg-up amongst the competition