Ideation and planning for the right product / service


However, while I write this up, here’s a high-level outline of what I undertake and what repeatable processes I use from my UX Strategy playbook:

  • Collaboratively creating the experience vision to guide all future endeavours

  • Ideation workshopping the ideal future customer journeys that’ll span as many channels and touchpoints as necessary along with service-side support

  • Identifying and prioritising the most critical needs and paths (a.k.a. “red routes”) vs the nice-to-haves

  • User story mapping and planning the minimum viable product (MVP) sprints and deliverable releases (with ample room for iteration and pivoting)

  • Maintaining alignment with the brand strategy