Continual release improvements and innovation


However, while I write this up, here’s a high-level outline of what I undertake and what repeatable processes I use from my UX Strategy playbook:

  • Routinely monitoring the market for emergent opportunities to stay ahead of “the other sharks in the ocean”

  • Gathering post-release design insights, be it from passive tools (e.g. conversion funnel tracking, form analysers, or site recordings) to continual usability testing

  • And last but never least as it’s the key to making this cyclical, going back to square one to understand what the customers’ new needs are, their new goals, their new pains, and what we can do to solve those those issues … after all, we need to know where we’re going next